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Focus ForwardTM
Driven to Win

"Training for tenured representatives too often focuses on issues of skill – product knowledge, selling skills, territory planning – when the core issue may be more will than skill."


Sales professionals with 6 to 18 months tenure in their current field sales position.

Program Overview

One of the biggest challenges for tenured representatives – as well as their managers – is staying in touch with their inner drive to succeed. By actively focusing on what is most important, the Focus ForwardTM program engages tenured representatives with simple, yet powerful tools for defining a successful approach and adopting behaviors proven to impact their goals.


In this engaging one-day workshop, your tenured representatives will practice a profound four-step process designed to help them:

Best Practices

Organizations that have successfully implemented the Focus ForwardTM program:

  • Employ the program as part of an experienced rep performance management curriculum in continuous learning or as part of a meeting to motivate field sales

  • Use in conjunction with the Coach 4 SuccessTM management training program to generate greater collaboration between field sales and sales management

To find out more about any of our workshops, please email us at Spectra@Spectracomm.com.