What could you do both personally and professionally if you were Irresistibly Influential?
In our most recent book, Power Shift, we clearly outline the intrinsic motivators that drive behavior. If you understand these core traits that move all humans, then you have the ability to create high performance in anything you choose to focus on.
Irresistible Influence is understanding what are the intrinsic motivators that make someone want to work with or collaborate with you in opposition to using traditional old command and control methods that do not work with most people…especially Millennials. We must get to the core of an individual and understand what drives them. To understand the intrinsic motivation that makes people want to take action because you’ve tapped into what they have a real passion for. At a subconscious level, we are all hardwired to respond in certain ways to certain stimulus. If you know someone at a deeper level, you can appeal to them with an irresistible offer that will naturally get them to take the desired action. But it must be an irresistible offer (appeals to their personality).
Why not use Irresistible Influence when working with, leading or managing others? When we understand what naturally motivates someone, then we have a greater chance of positively influencing them and getting things done for their reasons, not yours, but still in service to the greater goal or vision. Contrast the value of this approach to the use of coercion, fear, manipulation or force. Which do you think is more natural, authentic and provides more results in the long run?
Collaboration, as well as Irresistible Influence, works best because it appeals to the natural core drivers we all have (not just Millennials). So we are using proven and scientific principles that can help anyone be more effective in their life, especially if you are in a leadership position. We are not taking a traditional approach of trying to appeal at a surface level, but instead by going a bit deeper. This is achieved through high-value questions to uncover the intrinsic drivers that are unique to each person but exist in every human being at a core level.
The old way of getting people to do something or take action through a more militaristic, hierarchical and forceful way is, at best, becoming a useless approach to leading all people. Even if it works or provides some temporary results, in the long run, it fosters disloyalty, non-commitment, inaction, pushback, and power stealing as a means of temporarily driving a person, team, company or even a whole country to do something.
There are many examples of companies out there operating in this way. Companies that still believe in the command and control approach that may create some selfish short-term wins, but the long-term damage can be a hundred times greater. Shortsightedness causes managers to lose good people, good customers and their reputation (as well as the companies) based on outdated beliefs and overly dominant egos.
These unaware leaders choose to play on and motivate through the use of fear and threats instead of understanding and tapping into why all people do all things. They sidestep the known scientific strategies, which drives humans, on behalf of using the tactics they have been taught, conditioned to and that clearly does not work in this day and time.
Obviously, this does not and cannot produce positive, long-term outcomes, even though there can be some short-term growth. On the contrary, it’s a temporary process that cannot sustain the goal or the human commitment. It goes against the human system and the way we are intrinsically wired. People eventually tire of and wear out from the constant assaults of working against what is natural and normal (intrinsic motivators we all have).
A much more productive approach is to take the time upfront to work with each person to better understand what their natural drivers, needs, and motivations are and then help them to connect those intrinsic drivers to the clear-cut and focused (and ethical) goals of the company. Now that’s Irresistible Influence and real leadership.
Irresistible Influence, as a leadership approach, always wins in the long run over threats, force, manipulation, intimidation, and coercion – no matter what generation you are in. People are people. They want to be understood, appealed to and respected. Through Irresistible Influence, these goals and drives are met and many times exceeded. It’s a true all win situation.
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